Content for events and show programs
For the event industry
The key concerns of event producers, directors, event organizers and large show programs are the timing and quality of content. Classic situations in the show industry are “content providers carry content 15 minutes before the end of the event” and "promised an Avatar, brought Prostokvashino”. The ability to meet deadlines and the ability to maintain quality and work with expectations are key in working with events and big shows. Our Clients can confirm that we are able to do both. One of the phrases of our Client from the review: "Thank you for the saved nerves" learn more
The main difference between a multimedia performance is the interaction of a living person (performer) and a multimedia decoration. Sometimes called techno-art. It is used for openings, presentations and other events where you need to cause the same " WOW effect"
Video mapping is the projection of a multimedia image onto geometric objects. By geometric objects we mean: - buildings and structures - specially designed decorations - walls of halls and rooms The 3D effect in mapping is created due to the maximum dimming of the surrounding lighting. How does it work? At maximum darkening, a multimedia image is projected with artificial shadows drawn. The brain, which perceives the three-dimensionality of the surrounding world with the help of chiaroscuro, completes the three-dimensional image itself, thereby creating the same magical mapping effect.
If some time ago it was enough to use a large printed banner as a decoration, now all the decorations of any serious event are animated media. This means that we are dealing with a projection on walls, tulle, nets, buildings, ice and various others. LED screens and grids of different dimensions are also actively used, for which content production is also necessary. A distinctive feature of the content for multimedia decorations is that the content should not distract from the artist or from what is happening on the stage, unlike a multi-media performance or a multimedia intro.
Design of business events
The key feature of the design of business events is that there are a lot of multimedia surfaces, they are all of different sizes, they have different technical parameters. Here, the experience and technical savvy of the multimedia content contractor comes to the fore. Our studio has developed a special business process for content approval, which allows you to issue all the necessary files in the right folders in advance, so that everything is as manageable and predictable as possible.
Graphics for advertising projects
When you should be able not only to draw, but also to sell.
When working with multimedia commercials, it is critically important to be able to isolate and convey the key meanings of the product about which we are making a video. It is important to be able to develop marketing " chains of meanings”, offers, calls to action, to be able to manage the attention and involvement of a potential buyer of the advertised product. Very often you can find very beautiful videos that do not sell, do not work, investments in such videos do not pay off. Not our case. Our videos work and benefit our customers. For more information, see the reviews.
2D graphics are used mainly in advertising, less often-in show programs. A distinctive feature is the original types of animation and transitions that are peculiar to 2D animation
Everything is possible in 3D format. Both photorealistic models and renderings, as well as graphics for animated films. When developing 3D graphics, art direction is a critical element. The art director sets the vector, determines how the graphics will look. In 3D, this is especially important, because in 3D, indeed, everything is possible
VFX and CGI
Complex effects that should, on the one hand, cause " WOW!”, and on the other hand-do not distract from the key meanings
VFX (Visual Effects) are visual effects. In a movie, advertisement or show, this is all that is difficult or impossible to shoot live and can only be achieved by combining shooting with objects created using computer graphics (CG, computer graphics). CGI (Computer Generated Imagery) is a computer-generated image. This includes everything that is rendered, not filmed: 3D objects, textures, locations, animation, simulations, and much more
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